Avoid These Lead Generation Mistakes

The internet has simplified people’s lives considerably. Today, businesses of all sectors recognize the importance of remaining connected and relevant online. A crucial constituent of online success is a constant lead generation, which has proven difficult for numerous insurance agencies.

Insurance lead generation denotes the act of deploying various tactics and strategies to draw prospective clients who need their offerings. Wolfgang Creatives insurance lead generation Singapore is crucial in the insurance sector because it ensures a healthy pipeline of prospective clients and is vital to a flourishing insurance business. If you’re looking to generate insurance leads, consider this guide.


10 Lead Generation Mistakes Marketers Need to Avoid in 2020

Tips for Lead Generation

Offer Valuable Content

Offering quality content is crucial to any business’s success with an online presence. Offering educational, informative, and entertaining content can help an insurance agency engage potential leads and convince them why they should conduct business with you.

People are constantly searching online for meaningful insight and answers on insurance lead generation Singapore. Develop informative content to position your company as a one-stop resource where you can address people’s insurance concerns. When you develop educational and useful content, you’ll get the attention of prospective policyholders. Through continuous content exposure or lead nurturing, prospective leads will remember you as a resource and link you to authority and trust.

Another benefit of content is that it enhances social media presence

Content is a great way of building a bigger social media audience. Ensure you develop content that functions as a resource. This way, policyholders will share the content, making customers your social promoters.

Keep in mind that people trust their friends more than they do other information sources. The insurance business is especially well-positioned to gain from social referrals. If you concentrate on content marketing as a tactic, ensure you help clients attain their objectives.


You don’t have to invest in studio equipment and cameras to create informative videos that draw purchasers and earn their trust. You just need a smartphone. Then, tackle a significant subject or answer a regular question and post the videos on your social media pages and website. The objective is to connect with people emotionally.

Seek Referrals

There’s nothing as good as loyal and content customers referring new prospects to you. Although your existing customers know your brand already and trust you, customers at times simply require a slight nudge from you to begin discussing your brand.

Don’t fear requesting referrals. You could also incentivize clients to generate new leads by beginning a referral program. Ensure your incentive is meaningful for the effort you’ll be obtaining from your customers. For instance, you could issue discounts on premium renewals for all qualified leads that come your way.

Lead Generation Errors to Avoid

Not recognizing your audience

Familiarizing yourself with your audience-its struggles, demographics, and needs is vital to ensuring you have resonating marketing messages. Invest resources into knowing your customers before you spend too much money on lead generation or marketing. Establish the platforms they use and categorize your endeavors, customize your messaging, and pursue each audience in a direct way that speaks to their distinct situation.

Spending time on the wrong platforms or pages

Don’t optimize pages people don’t visit or install lead generation forms that people don’t examine on Facebook tabs. Funnel your endeavors into the most significant venues you have. You should start with your contact page, homepage, blog, and some product pages; your analytics will give you the right direction.

In today’s world, numerous strategies exist for lead generation and honing in on the appropriate one could take some time. Just ensure you measure and track your endeavors frequently and you’ll succeed.



Wolfgang Creatives is a Digital Marketing Expert in Financial Services Results driven with an unrivalled track record in Lead Generation. In 2019, we have created 2 Court Of The Tables (COT) & 12 Million Dollar Round Tables.

We are also the Official Marketing Partner of Facebook. With our proven track record, you don’t have to go another day worrying about prospecting.  Our bespoke services has positioned us as the best lead generation company for Insurance.


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