Zomato Gold: Restaurants Said to Be Losing Customers After Logout Campaign

Zomato Gold: Restaurants Said to Be Losing Customers After Logout Campaign

HIGHLIGHTS
  • 20 percent decline in bill volumes for those who logged out: report
  • Gold partners witnessed over 35 percent growth in bill volumes
  • Zomato on Saturday announced Gold programme for food delivery

Zomato Gold has been a game changer in terms of driving the dine-out habits of customers, a new report has claimed, saying there has been a 20 percent decline in bill volumes for partners after they logged out of Zomato Gold programme. Gold partners have witnessed over 35 percent growth in bill volumes after partnering with Zomato Gold and weekday growth has been marginally better than weekend growth, said the report from Bengaluru-based research firm RedSeer.

“Ninety percent of Zomato Gold Members try out new restaurants just because of the programme. Dine-out frequency for Gold members has increased from 2.8 to 3.3 times/month after subscribing to Gold membership and is 50 percent higher than that of non-Gold members,” the findings showed.

Zomato on Saturday announced to take its Gold programme to delivery platform, where existing and new Zomato Gold members will be able to use Gold for home delivery orders. The programme is currently available in 16 cities.

Author: Anindita Ghosh