When it comes to marketing online, we’ve all read the headlines. You know, about those entrepreneurs cashing in millions of dollars from tiny internet ads and all the guru hype of overnight riches. Thing is, some of the best success stories do have a few common threads as such individuals applied similar principles to succeed. More specifically, learning the art of leverage.
Often times it is these oldest of principles, like ‘paying it forward’, where the magic really lies. As Earl Nightingale once said, “Success is the progressive realization of a worthy ideal.”
To understand that progressively realizing something important takes some time. Time required to set larger wheels of life in motion. When applied to online marketing, one might break down a blueprint as follows:
1.) Identify Your Online Niche. Scan the hotspots and trends, narrow down those topics you feel have a good chance of returning ROI right off the bat. Seek out all the stats and pain points of the niche you can find.
2.) Keep eyes on the competition. Who might be leading the pack on the keywords you’re looking to rank for? Check out the sales pages, unique selling propositions, their overall presentation and note any flaws you might find.
3.) Keyword research. As an example, you might want to rank for phrases like “1Bid1 tablet for sale” or “1Bid1.com cheap cameras for sale here”. Using various tools like Moz.com and the Google Keyword Planner you can start planning effective keyword ranking campaigns.
4.) Split testing your ad creative. You’re looking to maximize the effectiveness of your sales funnel. To do this, you need to test and track all of the elements chosen for your web pages, banners, ads, and copywriting. Over time, you can start picking out winners.
5.) The business plan. So now you’ve got a funnel, and hopefully a small budget to work with. Try to draw out a step by step strategy and keep track of dates and deadlines as you go along. Everything from the use of mind maps to drawing up blueprints will help you in the long run.
6.) Scale It up! You’ve hit positive returns by this point with your campaigns, either paid or organic traffic is working for you. Scale by testing and repeating the little successes and maximizing on them. Of course, watch that you don’t reach saturation point for a winning campaign when a market demographic isn’t large enough to expand into. Once it’s tapped out, simply maintain an optimum level of ad spending when working with paid traffic.
7.) Last but not least you want to start automating. This might include virtual assistants, outsourcing, or employing the use of software to help speed up daily tasks. The idea is to free up your time doing what matters while the nuts and bolts of your business are well-oiled and running 24-7.