The Basics of International Search Engine Optimization

When people go online, they start with a search engine to find what they want. This article will give a brief overview of what international search engine optimization (SEO) is and discuss a few strategies that will help you make your business’ website make its way to an international search engine results page.

The Basics of International Search Engine Optimization

Today, almost everyone owns and uses gadgets such as laptops, tablets, and mobile phones every day, including the use of search engines. Companies are now innovating their products with the goal of making technology more accessible to anyone, anywhere, and anytime! With these advancements, people are now spending more time with their gadgets, hence, spending more time online.

If you want to advertise a product or a service internationally, the best way to do it would be to put it up on a website and make it available on the World Wide Web. If people want to search for a product or service, they start with a search engine such as Google.

Google has almost become synonymous with the word search and “Googling” has become synonymous to internet searches. This speaks about Google’s dominance in the search space but Google is not really dominant all over the world. There are local search engines famous in many non-English speaking countries.

So, how do you make sure that your website is actually visible to the World? How do you make sure that future clients will see your website when they type in keywords in the search box? This is where international search engine optimization (SEO) companies comes in. To find out more, click here.

International SEO services provide the best visibility for websites in natural searches across multiple language markets. But when it comes to this, there are a lot of aspects to be considered. Just as businesses need to understand their local market, you will also need to know some of the basic SEO services strategies to be able to penetrate into the international market.


International Search Engine Optimization Strategies

To succeed in international search engine optimization, here are some strategies to get you started.


  1. Understand audience’s behavior

It is important to note how the audience relates to the product or service. Here are some guide questions to consider.

*How do they search for a product?

*What language do they use?

*How extensive is their research on the product?

The habits of the audience should be taken into consideration when you will be preparing the content of the website. To help the SEO understand the search terms that the user adopts, there should be a keyword research and the language that is adopted will just follow.


  1. Adopting ccTLD Domains

Country Code Top-level Domain (ccTLD) is very strong and specific. One of the pros of adopting to a ccTLD is that the site can easily be recognized since it is specific to a certain country. For example, we have, .fr, .ph and so on.

One disadvantage of adopting to this is that the site will need to have local links in order to rank and come out in a suitable place in search engine results. You would also need to host the site in the country where the site is operating, which will definitely add cost.



A successful international search engine optimization will be achieved when you understand your audience and the technicalities in full. These may only be a few of the many strategies to consider for an international SEO but it’s just a walk in the park once you have mastered these basic strategies.

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