Outdoor Living Areas: The Most Valuable Room Outside of Your Home

Outdoor living spaces have become increasing popular in recent years and can even be used to sell a home. Outdoor living spaces let homeowners do more with their property and can be used for dining al fresco, entertaining or an impromptu summer barbecue. The best aspect about this outdoor space is that homeowners can transition how it is used with the season. An outdoor living area encourages family members to get outdoors and connect. This is outside of the additional value it adds to the property itself.

Explore the benefits of outdoor living spaces and how such spaces can increase resale value.

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How Outdoor Living Areas Boost Resale Value

According to a National Association of Realtors survey, the majority of prospective buyers would “pay a premium for a home with an outdoor living space.” Outdoor living spaces offer more functionality than in the past with durable furnishings, televisions and audio systems. An outdoor kitchen from a simple grill to an entire cook’s station can add significant value to an outdoor space and convenience for a homeowner. Keep the addition of an outdoor living area in line with the amenities available in the neighborhood to get a return on the investment. Many buyers are willing to stretch their budgets a little bit for improvements like these, but it’s important to know the difference between over-improvement and improving just the right amount.

What Are the Advantages of Outdoor Living Spaces?

The line is blurring between outdoor and indoor living spaces. As families look for rooms that can serve multiple needs, outdoor living spaces can add extra comfort or seating for celebrations or a room for some much needed relaxation. Homeowner benefits include:

  • Additional Accommodation. An outdoor living space can comfortable accommodate extra people for dining and entertaining. This area can allow homeowners with smaller homes to comfortably throw summer birthday parties and Labor Day celebrations while reducing the amount of traffic within the home itself.
  • Flexibility in Function. Outdoor living areas transition with the seasons and needs of a homeowner. Put away the summer decorations and take out the fire pit as the season cools. Rearrange seating areas for smaller gatherings and add in the perfect nook to enjoy a zen-like morning and the day’s first coffee. One of the best new trends is that the outdoor living space in now often used when staging a home for a resale. Homeowners can incorporate enticing colors, scents and textures that reflect the season within their outdoor living space.
  • Reduction in Foot Traffic. Host a gathering indoors and risk spills on favorite fabrics and upholstery. Active children are also prone to leave marks on light-colored furniture and heirlooms. With an outdoor living space, the majority of guests linger outside, children can run and play comfortably and there are fewer people coming and going in the other rooms of the home. Homeowners can stress less when encouraging people to hang out outdoors.
  • Easier Hosting. Many people have noticed that guests love to hang out in the kitchen. The heart of a home can now be outdoors and guests can grab drinks and chat easily with other guest lounging about in an outdoor living area. It is easier for parents to keep an eye on guests and children with an outdoor kitchen area and attend to any needs that come up. Look forward to upcoming events with an outdoor kitchen and living space.

These are only a few of the benefits for homeowners with an outdoor living space or considering the addition of an outdoor kitchen, deck area or living space. The many designs available make it easy to find a solution to suit a homeowner’s preferences and needs.

Make the Most of Your Home

Prospective homeowners lucky enough to find a property with a well-appointed outdoor living space within their budget would do well to consider the purchase of a well-maintained property. Individuals can easily entertain during the year and encourage family members and friends to get together and make the most of the seasons. Homeowners considering adding an outdoor living space can enjoy their own slice of heaven and install outdoor kitchen areas and create living spaces outside of the home. Homeowners generally choose early spring and late winter to remodel and update homes. Speak with a trusted contractor or remodeling expert to schedule a convenient time to discuss your options as it pertains to adding or updating an outdoor living space.

6 Ways To Grow Your Blog Audience

Starting a blog is one thing, finding an audience is another. Many bloggers put up great content, spend hours every week working on their website, and do their best to create a page they’d want to read but struggle to grow a substantial enough audience. If your goal is to monetise your blog and create a brand around your website, you’ll need a fairly sizeable follower base. While this may seem like a pipe dream when your follower count is low, there are ways to make it happen fairly quickly. Follow these tips to get started.

  1. Get the basics right. You could have stellar content and still keep your follower count low if your website doesn’t function as it should. Web design and development isn’t something everyone knows how to do, so consider speaking to the experts if you’re struggling to build a professional looking site to blog from. Look into Web Development Melbourne and let those with the necessary experience build a follower-worthy home for your content.
  2. Share everything. If you write a blog post, you can’t simply publish it and except the readers to naturally flood in. You need to point them in the right direction. Bring readers over to your blog by sharing everything you write on all of your social media platforms. Use hashtags to reach a broader audience on each platform, and make sure you’re using social media effectively to reach as many readers as possible.
  3. Network with other bloggers. Other bloggers could be the missing ingredient in your quest for success. Connecting with others in your particular blogging niche will help you reach a new audience and give you a community of fellow bloggers to work with and learn from. Use sites like Reddit, Facebook and Twitter to connect with others, and try to engage as much as possible if you want to receive their help in growing your audience.
  4. Consider guest posting. Writing a blog post for another website with far more followers than yours is a great way to reach out to new readers. Pitch ideas to blogs in your niche on a regular basis, and put plenty of effort into the guest post to ensure that it gets noticed. Don’t forget to share the post like you would if it were on your own site, and interact with the comments to build relationships with new readers.
  5. Communicate with your audience. If you’re unsure of what your audience wants to read, don’t be afraid to simply ask. Set up surveys on your blog asking what kind of content they’d most like to see on your site, and allow your site visitors to submit comments and suggestions on your post. Tailoring your content specifically for your readers is always a winning strategy.
  6. Create clickable content. Unless you’re blogging in an extremely specific niche, there are plenty of ways to reach a larger audience by adjusting the type of content you produce. Search social media hashtags on a regular basis so you know what topics and news stories are being discussed most widely this week and then create content that’s relevant to those subjects. If you ever encounter writers block and want to get content up, simply musing on the most discussed trending topics of the day can be a simple way to get the attention of new readers.

Instagram Mistakes New Brands Should Avoid

The popularity of Instagram is second only to Facebook. The photo-sharing social network has long surpassed Twitter in terms of marketing value. If you run a B2C company, you should seriously consider creating your brand an Instagram page. Instagram is relatively easy to use, but some brands do end up making rookie mistakes that hurt otherwise effective campaigns. Here are several common Instagram mistakes new brand accounts should avoid making at all costs:

Buying Followers

Some businesses, the moment they set up a new social media account, goes on to buy followers. It’s a common enough practice that seems innocuous. It’s not. On the long run, buying followers would only hurt your efforts. The number of followers on your Instagram profile doesn’t really matter. What really matters is how engaged these users are? It’s better to have 100 followers who routinely like, share and comment on your Instagram posts than to have 10,000 followers with zero engagement. There’s also another major disadvantage. If the followers you have bought are bots, these profiles could post inappropriate or spam-y content that reflect badly on your brand. If your brand’s Instagram page is truly struggling to attract new users, consult with a reputable digital marketing agency to find new users. Don’t spend money buying users.

Using Stock Photographs

This is the first big “no” rule of Instagram. Do not use stock photographs in your account that users can easily recognize as stock photographs. Your brand’s Instagram profile will be built entirely on the quality of the photos. Therefore, make sure you use high-quality photos only. It’s best if your business has its own repository of great pictures to use on Instagram. If not, you may have to buy one or two stock photographs. When buying, make sure you buy unique photos. Do not use free stock photos ever. Users will instantly recognize free stock photos for what they are. Also, you do not want to risk using the same photograph as a competitor. So, try to use original photographs as much as possible.

Posting Promotional Posts

Your Instagram posts are, of course, promotional. However, it should not be obvious. Don’t publish posts that directly urge users to buy something, click on a link, or like a page. Posts should drive user engagement. On social media sites like Instagram, what drives user engagement is simplicity and authenticity. Engage with your audience as you would engage with a friend on your personal Instagram account. Be informal without being offensive, and post pictures that everyday users can readily like. It’s better to post pictures of your employees going on about every work and engaging with thecommunity, than to post a highly stylized picture of a product.

Overdoing Hashtags

Don’t stuff your post’s caption with all the hashtags that come to mind. To keep the post easy to engage with for users, only use hashtags that are directly relevant to the post. Also, only use one or two hashtags. Don’t use trending hashtags just because. Carefully pick the hashtags for each post and make sure they go with the caption and what’s in the picture.

If your brand is new to Instagram, it can be difficult at first to figure out the things that work. While the new Instagram page takes it times to gain a following, do avoid making the above mistakes. It will only make running a successful Instagram campaign even harder.